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AI search optimisation · London
AI SEO Services for London Local Businesses
Customers now ask ChatGPT, Google’s AI Mode and Siri who to call for a plumber, a dentist or a solicitor nearby. Our AI SEO services make sure the sources those assistants rely on describe your business accurately, consistently and favourably, so you’re part of the answer.
Grounded in how each assistant actually sources local information, not in shortcuts.
Where answers come from
How AI Assistants Find Local Businesses
There is no single “AI index”. Each assistant pulls local information from different places, which is why the work starts with the sources, not the assistant.
| Assistant | Where its local information comes from | What that means for you |
|---|---|---|
| Google AI Overviews and AI Mode | Google’s search index and its local business data | An indexed website and a complete, accurate Google Business Profile |
| ChatGPT search | Web search results and pages its search crawler (OAI-SearchBot) can access | A site that doesn’t block that crawler, plus consistent details across the web |
| Microsoft Copilot | Bing search and Bing Places | A claimed, complete Bing Places listing and a site Bing can crawl |
| Siri and Apple Maps | Apple Maps data from Apple Business Connect | A claimed Apple Business Connect listing with correct details |
| Perplexity and other assistants | Their own web search and the pages they cite | Clear, factual pages and mentions on sites they trust |
Based on each provider’s published documentation. Assistants change how they source answers, so we review this regularly.
Straight answers
What AI Search Optimisation Isn't
Google says plainly that there are no special requirements, AI text files or schema needed to appear in AI Overviews or AI Mode. A page needs to be indexed and eligible to show with a snippet, the same as normal search.
That rules out a lot of what is sold as AI SEO. What remains is real work: making your business easy to find, easy to verify and well spoken of across the sources assistants draw on.
Nobody can guarantee that an assistant will recommend you. Answers vary by person, wording and location, and providers change their systems often. What can be done is to remove the reasons you’d be left out.
What AI SEO isn't
- Special "AI files" that guarantee visibility
- Content written to game a chatbot
- Guaranteed placement in ChatGPT or AI Overviews
- A replacement for local SEO
What we work on
Five Things That Decide Whether You're Mentioned
Each one also strengthens your normal Google and Maps rankings, so none of the work is wasted if assistants change.
Crawler access
We check that your robots.txt, hosting and security settings let search crawlers in, including Googlebot, Bingbot and OAI-SearchBot. Some security settings block AI crawlers by default, quietly keeping your site out of those answers. The site-wide fixes sit with our technical SEO work.
Consistent business facts
Assistants cross-check what they find. We make sure your name, address, phone number, hours and services match across your Google Business Profile, Apple Maps, Bing Places and your other business listings. Conflicting details give an assistant a reason to pick someone else.
Pages that answer real questions
People ask assistants full questions: who covers my area, what does it cost, are they qualified, can they come today. We make sure your service and area pages answer those directly, in plain text, so they can be quoted.
Reputation sources
When asked for the best option nearby, assistants lean on what others say: reviews, local press and trusted industry sites. We strengthen the sources that describe you, rather than writing about you on your own site alone.
A clear business identity
We tie your website, profiles and listings together with consistent naming and accurate structured data, so every source points to one clearly defined business.
Measurement
Measuring AI Visibility Honestly
AI visibility is harder to measure than rankings, and anyone claiming exact numbers for every assistant is overstating it. Here’s what can be measured.
Google includes AI Overviews and AI Mode traffic in the normal Web results in Search Console. Visits from ChatGPT, Perplexity and Copilot show up as referrals in your analytics. And we regularly ask assistants the questions your customers would ask, recording whether you’re mentioned and how you’re described.
What we report on
- Search Console clicks and impressions, including AI features
- Referral visits from AI assistants
- Mentions in regular local question checks
- Accuracy of how assistants describe you
- Calls and enquiries alongside all of the above
When it's worth it
When AI SEO Makes Sense for Your Business
AI search optimisation pays off once the foundations are in place: a complete Business Profile, consistent listings, reviews and a website search engines can read. Without those, there is little for an assistant to find.
That’s why AI search visibility work is part of our Scale plan at £800 a month, alongside technical SEO fixes and digital PR, while every plan builds the foundations it depends on. Compare the plans, or see how it fits into our wider local SEO service.
FAQ
AI SEO Questions
Can you guarantee ChatGPT will recommend my business?
No, and you should be wary of anyone who does. Answers vary by person, wording and location. We remove the reasons you’d be left out and track how often you’re mentioned over time.
Is AI SEO different from local SEO?
It builds on it. The same signals matter: accurate business information, reviews, a clear website and trusted mentions. AI SEO adds crawler access, answer-ready pages and checks of how assistants describe you.
Do I need an llms.txt file or special schema?
Google says no special files or schema are needed for its AI features. Accurate structured data is still useful because it helps search engines understand your business, but it is not a shortcut.
Should I block AI crawlers from my website?
That’s your choice, but blocking search crawlers such as OAI-SearchBot can keep your site out of those assistants’ answers. Training crawlers are controlled separately, so you can allow search access without allowing training.
How long does AI search optimisation take?
Fixes to access and listings are picked up as assistants refresh their sources, often within weeks. Reputation and mentions build over months, in step with your wider local SEO.
Find Out How Search Sees Your Business
Start with a free check of your local visibility, including the listings and pages AI assistants rely on.